Dr. Martens seek Brighton Street Style Icon

Dr. Martens opens its first Brighton store on Wednesday 12th June and to celebrate they are searching for Brighton's ultimate Dr. Martens style icon. Whatever your style, tribe or subculture, DMs invite you to express your individuality and show off your best look using the classic footwear.

The person who best represents Brighton's alternative spirit in a pair of Docs will WIN £300 worth of shoes, accessories and clothing!!

 You can enter the competition by:

• Sharing your DM style photo on Twitter or Instagram using #drmartensstyle and #DRMARTENSBRIGHTON
• Submitting a photo from the Dr. Martens photo booth in Jubilee Square on June 15 (part of People's Day, Fashion Zone)
• Being photographed by one of DM's style hunters on the streets of Brighton between now and 12th July

Liz Bishop, founder of Brighton Fashion Week (June 13th - 16th) and judge of the DM Style Competition, said: "Real fashion happen on the streets and I can't think of anywhere with quite such and eclectic mix of styles mingled with the classic Dr. Martens than in Brighton."

Brighton's DM Street Style icon will be announced on 18th July on the Dr. Martens Facebook page and via Twitter.

Dr. Martens is one of Britain's favourite alternative brands and has been championed by British sub-cultures for over 53 years. The Dr. Martens Brighton store is located at 15b Prince Albert Street and opens to the public from 12th June.

Also, do head down to Jubilee Square on Thursday 15th June for Brighton Fashion Week's installation for People's Day. Dr. Martens will be there with their DM van and customisation boot bar. You will be able to customise your DMs for a more edgier and individual look. Here are some examples to get your creative juices flowing...

Ta ta for now! 

AKA Hooting Miss Owl

Competition Details

Brighton's DM Street Style Icon competition runs from 28 May to 12 July 2013. Brighton Fashion Week will judge the competition and the winner will be announced on 18 July. Anyone in Brighton (visitors and residents) can upload their own style photograph, wearing a pairing of Dr. Martens, on Twitter and Instagram using #drmartensstyle and #DRMARTENSBRIGHTON. Style scouts from Dr. Martens will also be on the streets fro the next two months snapping style icons in a pair of DMs. The winner will recieve £300 worth of vouchers to spend on any boots, shoes, clothes or accessories in the new DM Brighton Store in Prince Albert Street to be redeemed by 31 December 2013.

 ALL IMAGES ARE SUBJECT TO COPYRIGHT

PLEASE ASK PERMISSION BEFORE USING!

THANK YOU